Last week, I introduced my blog on managing project stakeholders with a story about a struggling project that went awry because of stakeholder management problems. One major reason the project struggled was lack of communication. The team had failed to think through a project communication strategy. And while I am using the term stakeholders, we can't forget that real people, with real feelings, thoughts, interests, strengths, and weaknesses are behind the term.
How will you keep those people informed? Developing project communication strategies early in a project is key. We have so many different ways to communicate now that it has gotten increasingly harder to do so. Email, websites, social media channels, snail mail, newsletters, telephones, chatbots, and collaboration software tools all offer opportunities, but you can’t do it all. Does having more communication channels make it easier or harder to communicate effectively? More and more, I find that people are exhausted by the various communication choices. And social media doesn’t help.
We have to remember that saying something (in whichever medium) is not the same thing as effectively communicating something. People often hear something very different from what we say. We need to ensure the correct message is heard.